Collecting and connecting the dots
Getting ready for launch
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The membership business model (2:55)
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Fleshing out the concept and value proposition (8:40)
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Choosing the right platform and channels (3:40)
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Where will we do business? Start locally (2:50)
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Defining our target audience (3:04)
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Foundation member strategy - your first customers (3:31)
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Reducing the fixed costs of your offer (3:24)
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The pre-sale method - minimising your start-up investment (4:41)
Developing the product and offer
The Launch - Going Live
Congratulations!
