Finding a few benchmarks | Ali Terai

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How to launch a passion driven business

Welcome

Course Introduction and Overview (2:25)

Pre-launch

Overcoming fear (5:16)
Entrepreneurial Mindset (3:50)

Collecting and connecting the dots

What do you want and why? (6:24)
Unlocking your passions (6:02)
Creating your Idea (6:13)
Colouring in your idea - What problem will be solved? (4:32)
Sharing your idea with a few people (4:29)
Finding a few benchmarks (3:20)

Getting ready for launch

The membership business model (2:55)
Fleshing out the concept and value proposition (8:40)
Choosing the right platform and channels (3:40)
Where will we do business? Start locally (2:50)
Defining our target audience (3:04)
Foundation member strategy - your first customers (3:31)
Reducing the fixed costs of your offer (3:24)
The pre-sale method - minimising your start-up investment (4:41)

Developing the product and offer

Forming your first partnership - adding value to your offer (6:57)
Setting up your community (3:01)
Features and benefits (4:28)
The launch offer - price, quantity and guarantee (4:52)
Telling your business story (7:01)

The Launch - Going Live

Business Name and Domain Name (4:22)
Logo (3:10)
Images and video (3:28)
Launch website (3:47)
Driving Traffic with digital ads (FB, IG or Google) (4:48)
Getting paid (2:22)
Create a FAQ (Frequently Asked Questions) (2:34)
Reviewing your launch (5:00)

Congratulations!

Conclusion and Thank You (2:51)

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Finding a few benchmarks

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