Foundation member strategy - your first customers
- Understanding the value of your first customers and foundation member strategy.
When you're building a community around a passion, it is very likely that the first 100 people who join will play a key role in your journey, especially at the beginning. This is also generally the funnest time in any start-up, so make sure you enjoy it!
Make your early adopter feel values, involve them and ask for their feedback.
Your foundation members, will also be the people that help spread your idea.
Freeze the membership fee of your foundation members for life. Don't become a sucker for a short term profit by over charging your foundation members. Make joining a no-brainer.